Founded in 2014 in Karachi with a single branch and a clear conviction: Pakistan deserves better.
GreenO was established in 2014 with a single branch in Karachi and a clear conviction: that Pakistanis deserve access to fresh, hygienic, and nutritious beverages at an everyday price point.
Driven by the gap between unhealthy street vendors and expensive premium cafés, our co-founders set out to build something the market had never seen — a branded juice bar built on transparency, freshness, and operational excellence.
Over the past decade, GreenO has grown from a two-person idea into a national chain of 47+ branches, 450+ employees, and approximately 2 million orders served annually.
"To serve food fresh from the farm and free from additives."
First branch launched in Karachi. 14 employees, one vision.
Scaled to 6 branches. Model proven replicable.
10 branches. Centralized supply chain established.
20 branches across Pakistan. Lahore, Islamabad & Hyderabad entered.
41 branches, 450+ team members. 2M+ annual orders. Coffee & eatery launched.
47 branches across 7 cities. International launch — Riyadh & Jeddah.
International food-safe protocols at every branch.
Multiple formats in high-footfall locations.
Same great taste at every branch, every time.
Fresh produce sourced and distributed daily.
University of Manchester alumni who returned to Pakistan with a transformative vision: to redefine the country's fresh beverage landscape.
Asad's background in process engineering and quality systems laid the operational foundation for GreenO's standardized branch model. Since inception, he has led product development, R&D, supply chain strategy and the company's expansion into new formats and categories.
Irfan's financial acumen and strategic thinking shaped GreenO's hybrid franchise model, its capital-efficient expansion approach, and the company's long-term growth roadmap. He continues to oversee finance, strategy and corporate governance for the group.
Finance and operations professional with over 18 years of experience. AFA, CMA Finalist (CIMA). Oversees organizational efficiency, governance and corporate compliance.
25+ years in hospitality and QSR (KFC, Taj Group). Master's degree with certifications from IBA and COTHM. Leads national operations, branch standardization and training.
10 years in FMCG and Automotive (Toyota, Hilal Foods). MBA from IoBM. Honoree at Japan National Marketing Competition. Drives brand positioning and consumer engagement.
Chartered Accountant trained at KPMG. 16 years across Microfinance, Banking and F&B. Manages financial reporting, compliance and internal audit controls.
14 years in food retail (Dunkin' Donuts, Happy Donuts, NY Pizza). QSR inventory and logistics specialist. Oversees procurement, vendor management and cold-chain logistics.
Explore franchise opportunities or get in touch with our team.